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Every year SUMOL+COMPAL organises a Vendor Fair in SONAE hypermarkets to promote its brand portfolio. Year after year, the challenge is to set the brand apart, in a highly competitive area, and to aggregate a vast portfolio into a single concept, without hindering or benefiting any of the brands

Welcome to Vila Nova dos Sabores

We have created an imaginary territory in Continente hypermarkets. And in the mind of the consumers! More than a Village where SUMOL+COMPAL flavours live, we have built a timeless brand, where its brands coexist and live together.

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THE NEXT INNÉOV WOMAN

Inspired by the architectural features of typical Portuguese villages, the SUMOL+COMPAL brands live in Vila Nova dos Sabores and the streets take their names. Objects, such as flower pots and bicycles, have been added to the familiar and highly relatable atmosphere, giving it an enormous realism, so much so that consumers actually feel that they are in a Portuguese town.

The Fair lasted two weeks and included a competition. The 10 best buyers of SUMOL+COMPAL brand products, during this period, earned a weekend in a Portuguese villa. To enter, all they had to do was buy the brand's products and upload the receipt to www.vilanovadossabores.pt

POPAI AWARDS 2018 (SILVER)

Copywriter: Marisa Gomes
Art Director: Cristina França
Client: SUMOL+COMPAL
Agency: Addiction

Copywriting, Point of Sale (POS) Marketing, Brand Activation, Website