Copywriting, Brand Activation, Digital and Social Media, Real Faces Campaign

Beauty comes from within and is a matter of attitude.

During one of the most glamorous nights of the year in Lisbon, Vogue Fashion Night Out, Innéov installed, on the busy Av. da Liberdade, a special Selfie Billboard, inspired by the typical vanity mirror and invited passers-by to have their photo taken. More than beauty, we were looking for The Next Innéov Woman - real women with attitude, confidence and self-esteem. Once the photo was taken, it was immediately uploaded into the participation gallery at www.proximamulherinneov.pt

See the next project

Clube de leytura launch

Out of the 10 photos most voted by the public, the Innéov jury selected the winner to take part in a photo shoot which jumpstarted a new marketing campaign.

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Innéov Densilogy is a hair food supplement and is brand that focuses on the well-being of women, helping them boost their self-esteem and affirmation.

Copywriter: Marisa Gomes
Art Director: Cristina França
Photography: Nasky Studio
Client: Innéov, Galderma
Agency: Addiction