✹

CA Express is a digital system for to quickly open bank accounts in the Crédito Agrícola bank, which includes the immediate issuing of a personalised Debit Card to the customer.

Everything you value, in no time.

The film was starred by TV personality Sílvia Alberto and employees of the bank - creating closer ties between employees and customers, who recognised, on the big screen, the faces from their local branch.

See the next project

RADIO SPOTS

Copywriting, Integrated Communication Campaign, Film, Print Advertising, Radio, Online, Outdoor

The campaign was promoted on Television, Radio, Press, Internet, Billboards at the Metro and Buses Networks in Lisbon and Porto

Copywriter: Marisa Gomes
Art Director: Ana Leitão
Client: Crédito Agrícola bank
Agency: Addiction

Watch the Film

Take a look at the MAKING OFF.